At Red Shell our mission is to take retail sushi back to its origin, quality and glory when it was first introduced in the United States.

When supermarket sushi was introduced in the 1990’s, it was a ‘niche ‘product crafted by talented chefs who took pride in its heritage, authenticity, premium ingredients and excitement in preparation.

Over the next two decades sushi’s popularity has morphed it into a ‘commodity’ and you can find it in supermarkets everywhere. With this expansion, sushi has declined in quality, consistency and innovation in most retail points of distribution.

Originally, sushi companies hired talented chefs and had tight control over their operations. Today, most sushi companies service the retail industry franchise their operations. This has resulted in difficulty maintaining the consistency, quality and customer service that clients expect.

Red Shell is taking sushi back to its roots, back its rich ‘niche’ standards. At Red Shell, we work with the employee model. We hire and thoroughly train our chefs to execute our standards and reward them with great wages and benefits.

Our goal is to raise the standards of retail sushi in North America. We believe we can achieve this by providing the highest quality ingredients and unparalleled customer service. As a leader in global traceability and a company committed to the Sustainable Development Goals, we partner with clients who are also on a sustainability journey.

Together, we can be a force for good to protect our most valuable resources. To fulfill our mission of enriching society through food, we focus on a triple bottom line—people, planet, product.